"Going on for over 100 years now, direct mail has been an incredible way of getting customers into any business, but it`s not used by small businesses anything like as much as it should be.

Everyone is excited about the internet, and I'm generally well-known for the internet material I do. I'm a raving fan of the internet as much as anybody else, but if direct mail is still an equally valid source of new business and new customers for you, why wouldn`t you use it? https://buff.ly/3uAEdnY

The challenge of getting somebody who does not know you and who has never spent money with you to give you money is a significant one. A lot of that can be done on the internet, but there is a big proportion of the population who still value and want something physical to look at, understand, and literally hold in their hands before they give you money." - Chris Cardell