Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
History
Fiction
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/2f/55/ad/2f55ad22-c724-29d8-9e0c-c62d93b76528/mza_10839702596180366256.jpg/600x600bb.jpg
The One Percent Project- Entrepreneurship, Leadership & Resilience
Pritish Sanyal
101 episodes
3 days ago
Explores the stories and ideas of some of the most innovative and creative business minds. The show features conversations with inspiring entrepreneurs, investors and business leaders who are pushing boundaries and making a change in the world. The podcast explores entrepreneurship, business, technology, creativity, and more and provides valuable insights and advice on how to take action and make an impact in your life and career. The podcast also offers listeners exclusive access to inspiring stories and the chance to learn from the best and brightest minds in their respective fields.
Show more...
Management
Business
RSS
All content for The One Percent Project- Entrepreneurship, Leadership & Resilience is the property of Pritish Sanyal and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Explores the stories and ideas of some of the most innovative and creative business minds. The show features conversations with inspiring entrepreneurs, investors and business leaders who are pushing boundaries and making a change in the world. The podcast explores entrepreneurship, business, technology, creativity, and more and provides valuable insights and advice on how to take action and make an impact in your life and career. The podcast also offers listeners exclusive access to inspiring stories and the chance to learn from the best and brightest minds in their respective fields.
Show more...
Management
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/7604623/7604623-1697284454661-05326a4cdf812.jpg
Episode 80- Cycle Pure Agarbathis: Whenever the nation prays together, Building the world’s largest incense business- History, Culture, Customer w/Arjun Ranga
The One Percent Project- Entrepreneurship, Leadership & Resilience
41 minutes 59 seconds
2 years ago
Episode 80- Cycle Pure Agarbathis: Whenever the nation prays together, Building the world’s largest incense business- History, Culture, Customer w/Arjun Ranga

About Arjun Ranga:

Globally, incense is the silent bridge that connects humans to the divine. And naturally, no Indian wants to compromise when it comes to their hopes and prayers. This episode of The One Percent Project is an intriguing exploration of the incense business and its essence in Indian culture with a remarkable guest, Arjun Ranga, the CEO of Cycle Pure Agarbathis, a part of the NR Group. 

In this insightful conversation, Arjun delves into the fascinating journey of Cycle Agarbathis, the world's largest incense manufacturer, and its transformation into the world's first certified zero-carbon manufacturer of incense, prayer, and air care products. Arjun also shares his journey as the CEO, drawing inspiration from his grandfather and NR Group's founder, Shri N. Ranga Rao. He sheds light on the deep-rooted significance of prayer in Indian culture and the sentiments attached to it, his marketing strategies through the years, his vision for the company and much more. 

Joining him in this conversation is Sarthak Ahuja, a seasoned Chartered Accountant with expertise in startup advisory and investment banking and a LinkedIn top voice who brings a wealth of intriguing insights to the discussion. Join us in this fascinating episode to explore the dynamic intersection of business, culture, and sustainability.

Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development.


Key Take Aways & Transcript: https://bit.ly/TOP_ArjunRanga


Follow & Subscribe:

  • WhatsApp: https://bit.ly/TOP_WA2
  • YouTube: https://bit.ly/TOP_Youtube
  • LinkedIn: https://bit.ly/TOP_LinkedIn
  • Twitter: https://bit.ly/TOP_Twitter1
  • Instagram: https://bit.ly/TOP_Insta


In this conversation, he talks about:

  • 00:00⁠⁠⁠ Intro
  • 02:28 History of the incense industry
  • 03:44 Journey of building Cycle Pure Agarbathi
  • 09:54 How can you innovate and stay relevant in a highly commoditised industry?
  • 12:20 Product Positioning
  • 14:42 Key customer retention metrics in the incense industry
  • 17:02 Customer segmentation for a diverse Indian market
  • 20:32 Premium positioning of incense: Who is the target audience for premium incense products?
  • 23:50 Why is vanilla the most used fragrance in premium stores and bakeries worldwide?
  • 24:36 Why are the Gulf, Europe and Africa the largest markets for incense?
  • 25:42 Value chain & Unit economics of making an Agarbathi.
  • 27:09 Actual product differentiation Vs product marketing and branding
  • 27:55 His journey of becoming the CEO.
  • 31:43 The growth and impact of D2C.
  • 34:50 Cyle's association with cricket
  • 37:45 Cycle's next decade
  • 39:42 The disruption AI would bring to the industry
The One Percent Project- Entrepreneurship, Leadership & Resilience
Explores the stories and ideas of some of the most innovative and creative business minds. The show features conversations with inspiring entrepreneurs, investors and business leaders who are pushing boundaries and making a change in the world. The podcast explores entrepreneurship, business, technology, creativity, and more and provides valuable insights and advice on how to take action and make an impact in your life and career. The podcast also offers listeners exclusive access to inspiring stories and the chance to learn from the best and brightest minds in their respective fields.