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The One
Cassandra Klassen
10 episodes
3 days ago
Learn how to become the only option in your dream clients eyes
Show more...
Marketing
Business
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All content for The One is the property of Cassandra Klassen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn how to become the only option in your dream clients eyes
Show more...
Marketing
Business
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004. Making content strategy easy af
The One
22 minutes 14 seconds
4 months ago
004. Making content strategy easy af

Think content is complicated? Think again. In this episode, Cass breaks down exactly why your content strategy doesn't need to be this 47-step, color-coded system. You don’t need 55 types of content or some secret post to unlock your next five-figure launch.


Instead, Cass shares the only three types of content you actually need to make sales:


  1. Problem Awareness

  2. Problem Solving (aka Educational Content with Context)

  3. Results-Based Content


Plus a bonus fourth: Values Content — especially powerful if you’re in a tangible results-based industry.


You’ll learn:


  • Why most “content strategies” are BS and meant to confuse you

  • How to make your messaging sharper, more relevant, and instantly more profitable

  • What to focus on instead of just trying to post “authority content” or “value adds”

  • How to reframe basic ideas to sound fresh and hit harder

  • The real reason why your audience isn’t converting (and how to fix it)


This episode is a masterclass in simplifying content without watering it down.


Follow Cass on IG:

⁠https://www.instagram.com/cassklass_/⁠


Work with Cass:

The Drop:⁠https://cassklass.com/drop⁠

The Edit: ⁠https://cassklass.com/edit⁠

Private: ⁠https://cassklass.com/private⁠

The One
Learn how to become the only option in your dream clients eyes