You can't create content that meets your goals if you don't have goals worth meeting...
In this episode, Cass goes off on the vague-ass goals that keep smart coaches stuck, unmotivated, and half-assing their content. If you’ve ever said, “I just want more clients” — she’s calling you out (lovingly, but firmly).
Inside:
Why “more” is the weakest goal you could set (and what to say instead)
The link between low standards and low sales
How to reverse engineer your content to match your income goals
The real reason you’re feeling unmotivated in your business right now
What happens when you actually raise the bar and don’t hit it — and why that’s still a win
This is your no-fluff, no-woo reminder that setting a specific, scary, powerful goal matters more than you think — because it makes your content actually work.
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