The Amsterdam Dance Event (ADE) is both a music conference and festival, widely recognized as the global meeting point for the creative industry around electronic music. ADE consists of a daytime conference & festival and night-time festival program, with more than 1000 events across 200 locations. Which basically means that the city of Amsterdam breathes electronic music for five days and nights. 

In this episode, Thomas & Twan share a behind-the-scenes look at the inner workings of organizing, promoting, and branding such an iconic event. Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference.