Can hope, humor and optimism tackle the problem of tribal politics?

The European Elections in 2019 finished with the highest voter turnout in two decades, and the first increase since the very first election in 1979. Unlike former election campaigns, this push was led by a piece of highly emotional storytelling that had tremendous impact - resulting in the most highly effective election campaign ever. 

In this interview, Creative Review Editor Eliza Williams sits down with Mikael Jørgensen, CEO of Danish creative agency &Co., and Tanja Rudolf, Advisor to the Director-General of the EU Parliament, about why creativity is essential to making complex messages more appealing. 

Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference.