In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: ...
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In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: ...
How Chubbies Went from From Backpack Sales to 9-Figure Exit and 10-Figure IPO
The Omnichannel Marketer
30 minutes
1 year ago
How Chubbies Went from From Backpack Sales to 9-Figure Exit and 10-Figure IPO
In this episode, we meet Preston Rutherford, Co-Founder of Chubbies.Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience.In this episode, we discussed omnichannel business, key lessons learned, and strategies for supporting omnichannel growth.Topics coveredChubbies' unique and fun approach to men's shorts and activewearChallenges and misconceptions when transiti...
The Omnichannel Marketer
In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: ...
