In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: ...
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In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: ...
Going viral on Tiktok & TIktok's Role in Sales With Nadya Okamoto from August
The Omnichannel Marketer
24 minutes
1 year ago
Going viral on Tiktok & TIktok's Role in Sales With Nadya Okamoto from August
In this episode, we meet Nadya Okamoto, Co-Founder of August.August is a brand revolutionizing period care with their sustainable, transparent, bold and inclusive approach on period products.In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel.Topics coveredConsumer experienceProduct distributionB2B approach in a DTC businessInitial launchCustomizable subscriptionsOmnichannel distributionRetail launchGen z consumerSocial media purchase...
The Omnichannel Marketer
In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: ...
