Keith Gillard makes jet fuel out of wood and turns conscious leadership into a competitive edge. In this episode, Olivia sits down with Keith, CEO of Sistero, Canada’s leader in sustainable aviation fuel, to unpack how he went from 25 years in cleantech venture capital to building a climate positive company from the ground up.
They dive into the mindset behind stepping into the CEO seat, overcoming impostor syndrome, and operating at 90–100% energy without burning out. Keith breaks down what a true “blue ocean” market looks like, why sustainable aviation fuel (SAF) is exploding globally, and how purpose, profit, and planetary impact can actually compound together when a business is built in alignment.
You will hear:
How Keith shifted from investor to founder and CEO.
The inner work that helped him clear old programming and embody a new leadership identity.
Why SAF made from wood waste is a massive opportunity in Canada and beyond.
How conscious leadership, vision, and energy translate into team performance and market momentum.
What it really takes to build a mission driven, climate tech company that can scale to thousands of employees.
Perfect for: executives, founders, climate tech leaders, impact investors, and anyone who wants to combine high performance, purpose, and real-world results.
Hit play if you are interested in: sustainable aviation fuel. clean energy. climate tech. blue ocean strategy. CEO mindset. conscious leadership. impostor syndrome. executive coaching. high performance habits. Career Evolved. Olivia Gamber. Sistero. Canada clean energy.
Subscribe and leave a 5 star review so more leaders who care about both profit and the planet can find this conversation.