In this episode of the Ogilvy Podcast, we're joined by Iain Bundred, Managing Driector for PR and Influence at Ogilvy in EMEA (Europe, the Middle East and Africa), who has a lot to say on the subject of fake news—starting with his disdain for the term itself. Learn the difference between "disinformation" and "misinformation," how to analyze whether a something is true or not, and so much more!
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In this episode of the Ogilvy Podcast, we're joined by Iain Bundred, Managing Driector for PR and Influence at Ogilvy in EMEA (Europe, the Middle East and Africa), who has a lot to say on the subject of fake news—starting with his disdain for the term itself. Learn the difference between "disinformation" and "misinformation," how to analyze whether a something is true or not, and so much more!
Pestilence, War, Famine, And Death: Crisis Management In The Era Of The Apocalypse
The Ogilvy Podcast
38 minutes 18 seconds
6 years ago
Pestilence, War, Famine, And Death: Crisis Management In The Era Of The Apocalypse
It’s just a matter of time before every company ends up on the front page, the victim of fake news, cyber attacks, natural disasters, or out-of-control executives-gone-wild. When you specialize in helping brands navigate through their toughest times, your perspective on the world changes.
In this episode, we’re joined by Chris Calland, Client Partner and Head of Crisis and Issues, Ogilvy UK, for a candid discussion about how organizations can prepare for the Four Horseman of the Crisis Apocalypse and the emerging threat of deepfake-powered attacks.
The Ogilvy Podcast
In this episode of the Ogilvy Podcast, we're joined by Iain Bundred, Managing Driector for PR and Influence at Ogilvy in EMEA (Europe, the Middle East and Africa), who has a lot to say on the subject of fake news—starting with his disdain for the term itself. Learn the difference between "disinformation" and "misinformation," how to analyze whether a something is true or not, and so much more!
