Lynsey and Tash are joined by Louise from Opta to discuss the evolving landscape of data collection in women's football, particularly in light of the upcoming Women's Euros. They explore how data enhances the fan experience, the importance of historical data, and the balance between player creativity and statistical analysis. Louise shares insights on Opta's role in providing advanced metrics and how these can enrich storytelling in football.  The Offside Rule is a Listening Dog Media production. Learn more about your ad choices. Visit podcastchoices.com/adchoices