In this episode, Alastair talks with Jiri Karmazin (also known as the "Loader Guy") who is a consultant with his own business, Karma4U, for manufacturers and companies working in the construction machinery space. He discusses with us the changes he has observed in the industry by example of loaders evolving from their basic use, to now being multi-use tool carriers, a trend seen with many products. He highlights the potential difficulties and challenges with having a product that fits all, over products that suit specific needs and requirements of various customers and applications. We also touch upon topics such as electrification, Chinese vendors entering the market and the difference in cultures in the manufacturing space. Connect with Jiri on LinkedIn or via email: karma4U@outlook.cz ** Music: Mocha Music, Courtesy of Shutterstock, Inc. Stock Photography: ABCDStock, Courtesy of Shutterstock, Inc.