Send us a text As the founder of BioMara, a marine biotech startup based in Scotland, Jay Dignan is dedicated to transforming regenerative seaweed into functional and healthy B2B ingredients for the food and wellness industries. His professional journey began in New Zealand and includes a diverse range of experiences, from deep-sea salvage and working with Tibetan yak wool to media mergers and acquisitions. Jay has over two decades of cross-disciplinary experience as a founder, CFO, and strat...
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Send us a text As the founder of BioMara, a marine biotech startup based in Scotland, Jay Dignan is dedicated to transforming regenerative seaweed into functional and healthy B2B ingredients for the food and wellness industries. His professional journey began in New Zealand and includes a diverse range of experiences, from deep-sea salvage and working with Tibetan yak wool to media mergers and acquisitions. Jay has over two decades of cross-disciplinary experience as a founder, CFO, and strat...
#28: Branding Expert Danny Matthews – How to build a seaweed startup brand, avoid common pitfalls, understand the neuroscience of buying decisions, find Problem-Solution fit and craft the right story.
The Ocean Age
40 minutes
1 year ago
#28: Branding Expert Danny Matthews – How to build a seaweed startup brand, avoid common pitfalls, understand the neuroscience of buying decisions, find Problem-Solution fit and craft the right story.
Danny Matthews is a branding expert with a big vision to solve the world’s biggest problems with creative design and brand strategy. Among his accolades he has been featured in the Huffington Post, BBC Radio, the FSB’s First Voice and has shared a stage with Facebook and Google. In 2019, Danny founded Short Story Ventures, a Venture Studio that helps early-stage founders build a fundable startup brand, gain traction and get to market successfully. Check out Inside Seaweed Newsletter!...
The Ocean Age
Send us a text As the founder of BioMara, a marine biotech startup based in Scotland, Jay Dignan is dedicated to transforming regenerative seaweed into functional and healthy B2B ingredients for the food and wellness industries. His professional journey began in New Zealand and includes a diverse range of experiences, from deep-sea salvage and working with Tibetan yak wool to media mergers and acquisitions. Jay has over two decades of cross-disciplinary experience as a founder, CFO, and strat...
