In the second episode of The Obsessed View, host Charlotte Carter sits down with Kath Jones, founder of Think Wine, to discuss her incredible entrepreneurial journey. Kath shares her experiences of transitioning from running a service-based business to launching her product-based brand in the competitive wine industry. From navigating sourcing complexities to managing mental health as a business owner, this episode is packed with candid insights and actionable advice for aspiring entrepreneurs. This episode is perfect for anyone looking to: Understand the challenges of starting a product-based business in a niche market. Learn about the unique hurdles in sourcing and producing in the wine industry. Discover effective marketing strategies, including influencer collaborations. Gain valuable tips on team management and leadership. Key Takeaways from Episode 2: Kath’s early journey: Starting her first business, Social Nation, at 26 and later launching Think Wine. The complexity of sourcing and producing a low-sugar wine that stands out in the market. Regrets and lessons learned from launching a product-based business. Why mental stability is crucial for entrepreneurs. Marketing strategies, from organic growth to leveraging influencer marketing. Managing a team with fairness, emotional regulation, and support systems. The role of technology in business operations and how Kath relies on her team for tech support. Chapters: 00:00 – Introduction and Personal Touches 00:07 – The Journey of Business Ownership 03:47 – Challenges of Product-Based Businesses 06:34 – Creating Think Wine: The Concept and Market Differentiation 09:25 – Sourcing and Production Journey 14:43 – Advice for Aspiring Product-Based Entrepreneurs 18:44 – Marketing Strategies and Challenges 21:50 – Team Management and Leadership 31:24 – Tech and Tools for Business Management 46:12 – Final Thoughts and Wrap-Up Sponsor: This episode is brought to you by Constant Contact, the all-in-one platform for social media scheduling, email marketing, and SEO tools. Perfect for small businesses aiming to scale effectively while saving time.