In this inspiring episode of The Obsessed View, Charlotte Carter welcomes back Simon Whitaker, founder of Master Debonair, to reveal his exciting new venture—The Fuelled, a lifestyle-driven specialty coffee brand designed for adventurers, fitness lovers, and anyone fuelled by passion and espresso. Simon opens up about how his love for coffee, movement, and building authentic brands led him to launch from scratch, using everything from AI tools to smart collaborations to shape his vision. From designing the perfect packaging to setting up subscription models and planning mobile activations, this episode is a deep dive into launching a product that genuinely reflects your lifestyle. 💡 In this episode, you’ll learn: How Simon used AI and creative collaboration to build his brand identity Why aligning your business with your lifestyle creates long-term resilience The importance of starting small, staying lean, and focusing on repeat customers Lessons from building Master Debonair and what he’s doing differently this time How events, community and content will drive The Fuelled forward If you're dreaming of launching your own product-based business—or ready for your next chapter—this episode will leave you feeling inspired, energised, and ready to build. 🎧 Listen now at: TheObsessedView.co.uk Sponsored by Constant Contact – the all-in-one marketing platform helping small businesses grow with expert tools for email, social, automation and more.