In this episode of The Obsessed View, Charlotte Carter chats with Claire, founder of AJ Activewear (formerly Amazing Jane), about the brand’s inspiring evolution. Claire shares how AJ Activewear has doubled its growth year after year by focusing on customer feedback, product testing, and a mission to empower women in fitness. 💡 Key topics include: How AJ Activewear’s testing strategy helped them identify best-selling products like their signature Solsoft leggings The shift in women’s fitness habits and its impact on activewear trends Lessons learned from scaling production and managing a fast-growing business Why empowering women is central to AJ Activewear’s success Whether you’re in the fitness world or looking to grow a product-based business, this episode is packed with actionable insights and inspiration. 🎧 Tune in now: TheObsessedView.co.uk Sponsored by Constant Contact—helping small businesses grow with smarter marketing tools.