In this episode of The Obsessed View, Charlotte chats with Zoe, co-founder of the unique jewellery brand Hepburn and Hughes. What started as a family-run craft stall has been transformed by Zoe and her sister-in-law into a thriving e-commerce brand selling handcrafted jewellery made from historical and upcycled materials — think Spitfires, HMS Victory, and even meteorites! We get into the nitty-gritty of transitioning from Etsy to running their own site, balancing motherhood with growing a business, navigating quiet seasons (hello, April dip!), and the financial realities that come with being your own boss. Plus, Zoe shares how they've started supplying prestigious institutions like the Houses of Parliament and how they're embracing tech and wholesale to scale smartly. This episode is a masterclass in sustainable growth, unique product positioning, and adapting in the ever-changing landscape of online retail. Brought to you by our podcast partner: Constant Contact – the ultimate marketing platform for small businesses looking to grow smarter. Email marketing, social scheduling, and automation made simple.