In this episode, Dr. Juan Carlos Rey of Crowscupboard.com invites listeners into a meditation on memory - no longer a candle passed from mind to mind, but a circuitry of data and desire. Drawing on the sociologist Maurice Halbwachs (1877–1945), Dr. Rey examines how collective memory has migrated from the oral to the algorithmic, shaping what humanity remembers - and what it forgets. From the neural encoding of emotion to the digital contagion of belief, this conversation explores why misinformation feels so persuasive: because the brain itself prizes coherence over accuracy. Memory is not a library - it is a living organism seeking equilibrium. Online, that organism meets the algorithm, and together they compose the myths of the present. Blending neuroscience, cultural theory, and reflective poetics, The Memory Machine asks: what happens when remembering becomes automated? And can we reclaim attention - the last uncommodified act of consciousness - as a form of moral resistance?