In this episode, Haqq sits down with Aarfat Khazi, the owner of the New Jersey fragrance store, The Misk Shoppe. It also happens to be the same place where NBA legend Mahmoud Abdul-Rauf gets his signature scent. Aarfat shares how losing his job in IT unexpectedly set him on a new path into the world of fragrance. From humble beginnings, starting with pop-ups and an online store. The Misk Shoppe has grown into a thriving fragrance business that now serves customers from around the world. The conversation explores why fragrance holds such a special place in Muslim culture, dives into the rich history of Oud, and offers a breakdown of different types of scents. Aarfat gives a glimpse into his world, showing how fragrance is more than just smell—it’s tied to memory and emotion in powerful ways. He also brings in his collection of specialty Ouds and fragrances for an in-studio scent experience. And there’s a surprise appearance from Producer Jazlyn “Quincy Jazz” Porter, who gets gifted her own custom fragrance, though Aarfat and Haqq have some playful ideas about what it might do beyond just smelling good. Tune in to this episode if you're a fragrance lover curious about the world of perfumery, or an aspiring entrepreneur looking for inspiration on how to pivot and grow with purpose. Aarfat’s journey proves that if you have a passion for something and work hard, you can build something truly meaningful. Visit The Misk Shoppe, located near Princeton University: 344 Georges Rd, Dayton, NJ 08810 Don’t miss out—like, comment, and SUBSCRIBE to join the conversation and keep discovering more captivating stories like this! #scentmemories #perfumeculture #floralscents #oudfragrance #citrusnotes #scentmarketing #personalscents #oudcollection #oudfragrance #culturalscents CHAPTERS: 00:00 - INTRO 02:23 - Why Muslims Smell Good: Cultural Significance 04:14 - Life In India 09:46 - Meeting My Wife 12:38 - Love at First Sight 21:04 - Selling Perfume Online 23:14 - Understanding Scents 24:05 - The History of Oud 27:48 - Clientele: Building a Customer Base 31:10 - Social Media: Marketing Strategies 31:53 - Business Operations: Who Runs It 40:15 - Meeting Mahmoud: A Key Connection 43:50 - Introducing Producer Quincy Jazz 44:43 - Can Fragrances Help You Find Love? 46:37 - Fragrance for Gaddafi 48:59 - Fragrance for Mahmoud 55:50 - Scents and Meditation 56:40 - The Power of Scent 57:15 - Scent and Memory 57:38 - Outro