In Episode 21 of our podcast, I sat with Nadine Benchaffai of Fab Food co, Tortilla Mexican Grills (UK), Taqado Mexican Kitchen - and many other much-loved homegrown brands. Nadine explains the intricacies of (and the required mindset for) building successful food brands in markets with fast-changing consumer behaviors. We also discuss where the region stands in terms of future-proofing food and building sustainable food systems, as well as why our markets could stand to innovate on a global scale.