While behavior change is the buzzword, the science of behavior change itself is an innovation, influencing consumer choices and patterns. In this episode we catch up with Sayan Kundu, a behavioral economist at the World Bank’s Mind Behavior and Development (eMBeD) team to understand the mechanics behind behavior change. Sayan has a decade-long experience applying economic principles to innovative policymaking.

Do you have an innovation in the space of malnutrition and maternal health that you want to tell us about? Talk to us and tell us how you are also a Leader of Change. We would love to hear from you, write to us at contactindia@vitaminangels.org