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PssiveClients.com/2024 Next Step-By-By Workshop to get your own business up and going! (Starting soon!!) Dr. Lauren Duroy discusses the concept of passive income in this Breakthrough Wealth Strategy and how it can provide freedom and change lives! She emphasizes the need to adopt a different mindset, a different Business model, and leave behind the hustle-and-grind mentality. And you just need 3 Pillars in your business: Someone Say "Simple!" Simple Scales and Complex Fails! Dr. Duroy shares her own experiences with passive income and provides disclaimers about the time and effort required to build it. She introduces the three pillars of a successful business: passive component, leverage, and fortitude. Dr. Duroy explains the importance of each pillar and how they contribute to building a sustainable and scalable business. She also discusses the horse and snail analogy to highlight the difference between having a vision and suppressing it. Dr. Lauren Duroy discusses the power of funnels in marketing and how they can help overcome objections and increase sales. She explains the difference between funnels and websites and how funnels can be used in functional medicine. Dr. Duroy also emphasizes the benefits of passive systems and cash injections for business growth. She encourages healthcare professionals to invest in themselves and build profitable offers. Finally, she highlights the importance of leveraging other people's knowledge and audiences and the three pillars of a profitable passion project. Takeaways Passive income can provide freedom and change lives by allowing individuals to monetize their knowledge and skills without trading time for money. The three pillars of a successful business are a passive component, leverage, and fortitude. Most do not even include social media marketing. Building passive income requires adopting a different mindset and being willing to put in the initial work and maintenance. Having fortitude and resilience is crucial for overcoming challenges and staying committed to your vision. Funnels are powerful marketing tools that can help overcome objections and increase sales. Passive systems and cash injections are both important strategies for business growth. Investing in yourself is crucial for personal and professional development. Leveraging other people's knowledge and audiences can help expand your reach and impact. Chapters 00:00 00:01 Introduction to Passive Income 02:49 The Three Pillars of a Business 09:24 The First Pillar: Passive Component 10:22 The Second Pillar: Leverage 13:29 The Third Pillar: Fortitude 21:27 The Importance of Fortitude 23:09 Never Stop Solving Problems 24:11 The Second Pillar: Passive Income 26:29 Introduction to Funnels 28:20 The Power of Funnels 29:09 Using Funnels in Functional Medicine 30:36 Difference Between Funnels and Websites 32:22 The Benefits of Passive Systems 33:44 Cash Injections for Growth 35:06 Balancing Passive and Cash Injection Strategies 36:04 Investing in Yourself for Growth 40:42 Building a Profitable Offer 46:04 Creating Passive Income in Functional Medicine 49:31 Leveraging Other People's Knowledge and Audiences 50:47 The Three Pillars of a Profitable Passion Project