When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom. Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and ...
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When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom. Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and ...
Specialized 2022 Flat Pedal Shoes with Footwear Product Manager, Stephen Quay
The NSMB Podcast
49 minutes
4 years ago
Specialized 2022 Flat Pedal Shoes with Footwear Product Manager, Stephen Quay
For flat pedal riders after the most grip possible, FiveTen has really been the only option. Year after year, new shoe releases have left us to question, why is it so hard for others to achieve similar grip? With the release of their new 2FO DH shoes and now the Rime, A.J. Barlas wanted to know more about Specialized’s shoe development process. Did they want all the grip, and if so, why did it take so long? How did they test the sole for grip? And what about their choice of materials?&n...
The NSMB Podcast
When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom. Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and ...
