When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom. Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and ...
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When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom. Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and ...
Mike Ferrentino Part 2 - From Bike Mag to Downcountry?
The NSMB Podcast
1 hour 14 minutes
3 years ago
Mike Ferrentino Part 2 - From Bike Mag to Downcountry?
For our first Podcast with Mike Ferrentino, he was home on the acreage where he lives, inland from the coast up the Carmel Valley. Mike lives in a barn filled with bikes and motorcycles, the latter in various stages of decomposition. He's a decent distance from civilization, and from the internet. Mike's connectivity relies on tethering to his phone's sketchy data signal so while we were talking the first time I would lose his picture, and sometimes his voice, for long stretches. There was al...
The NSMB Podcast
When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom. Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and ...
