When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom. Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and ...
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When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom. Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and ...
Over the last 20 years, we’ve watched Geoff Gulevich evolve and grow from a fresh-faced 13-year-old grom into one of the most recognized freeriders in our sport. His career started about the same time that riding on the North Shore achieved worldwide renown and the two have grown together. From cedar skinnies up in the sky to the today's modern, flowy style, he has been there, first as a young local ripper with parts in Digger’s North Shore Extreme video series, moving on to global recognitio...
The NSMB Podcast
When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom. Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and ...
