We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery. With a career spanning over 20 years, Grace has helped brands like Pepsi, Apple, and PlayStation connect with Spotify’s 615 million monthly listeners. She recently led Spotify Advertising’s transformative ‘Spreadbeats’ campaign—earning global acclaim at Cannes and a spot on Adweek’s Top 50 Indispensable Business Leaders list. In this episode, you w...
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We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery. With a career spanning over 20 years, Grace has helped brands like Pepsi, Apple, and PlayStation connect with Spotify’s 615 million monthly listeners. She recently led Spotify Advertising’s transformative ‘Spreadbeats’ campaign—earning global acclaim at Cannes and a spot on Adweek’s Top 50 Indispensable Business Leaders list. In this episode, you w...
Season 2 Episode 149 "Product Personalization should rely on Empathy says Jonathan Halvorson"
The NOW Gen
29 minutes
2 years ago
Season 2 Episode 149 "Product Personalization should rely on Empathy says Jonathan Halvorson"
In most of our episodes, we talk about what the NOW gen consumer wants, and many of our guests have shared their strategies to remain relevant for this generation. One of these strategies is personalization. For today’s episode, we have Jonathan Halvorson, the Global SVP of consumer Experience & Digital Commerce at Mondelēz, who shares the importance of personalized communication with your consumer and how innovation looks different for every brand. Tune in to hear more about his experien...
The NOW Gen
We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery. With a career spanning over 20 years, Grace has helped brands like Pepsi, Apple, and PlayStation connect with Spotify’s 615 million monthly listeners. She recently led Spotify Advertising’s transformative ‘Spreadbeats’ campaign—earning global acclaim at Cannes and a spot on Adweek’s Top 50 Indispensable Business Leaders list. In this episode, you w...
