From 20 years in radio as “Kevin Cruz” to becoming a Utah real estate professional known for his creativity, consistency, and community impact — Michael Gura has mastered the art of reinvention.In this episode of The Nova Show: Real Estate Records, host Kristi Bowdish sits down with Michael for a candid, funny, and inspiring conversation about how his media background shaped his real estate career. Michael opens up about leaving radio, surviving a tough market, and finding his voice (again) by leaning into authenticity and service.What You’ll Learn in This Episode:* How 20+ years in radio and marketing taught Michael to build a standout real estate brand* Why consistency is the single most important key to long-term success* The power of authenticity and why pretending to be “luxury” kills real trust* How to work with senior clients—and the empathy and patience it requires* The importance of community connection through service and business councils* What Utah’s bilingual population means for long-term real estate growth* The mindset that helps agents overcome burnout, rejection, and hard yearsIf you’re an agent who wants to build a brand that lasts, a marketer looking to inject more personality into your business, or someone who loves a comeback story—this episode is for you.Available now on all platforms.