Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
All content for The Nouveau Podcast is the property of Meredith Waguespack and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
Episode 7: Branding, Marketing, & Meta: Trifecta for Success
The Nouveau Podcast
53 minutes
8 months ago
Episode 7: Branding, Marketing, & Meta: Trifecta for Success
In this episode, we're tackling the trifecta for small business success: Branding, Marketing, & Meta Ads! First, we'll demystify marketing. It's more than just ads—it's about connecting with your ideal customer and guiding them through their journey with your brand. We'll cover the marketing funnel (Awareness, Consideration, Conversion, Loyalty) and how marketing builds brand awareness, fosters loyalty, drives data-driven decisions, and leverages content like blogging. Next, we dive into ...
The Nouveau Podcast
Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
