Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
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Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
Episode 21: The Small Business Audit: Your Roadmap to the Finish Line
The Nouveau Podcast
21 minutes
1 month ago
Episode 21: The Small Business Audit: Your Roadmap to the Finish Line
The Small Business Audit: Your Roadmap to the Finish Line Welcome to your first step in the small business audit! This exercise is designed to give you a clear, data-driven look at your business's performance so far this year. Grab a piece of paper or open a spreadsheet—let's get started. Step 1: Identify Your Sales Channels First, list all the ways your business brings in money. These are your "buckets of money" or sales channels. Step 2: Calculate Your 2025 Sales Metrics For each sale...
The Nouveau Podcast
Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
