Secret Sauce S1 EP6 - How to use organic growth channels to land your first 10-1000 customers

Founders Factory Africa's Growth Marketer, Kate Victory-Edema (née Ovwighose), has created an Organic Growth Playbook to help founders and startups land their first 10 to 1000 customers— in the Africa-relevant, entrepreneurial context of limited time, capital, and resources. The Organic Growth Playbook provides practical and highly-actionable springboard tactics that can help you attract and retain customers without breaking the bank.

She shares insights on what she has learned from helping startups to reach their customers through organic, non-paid channels.

What to look forward to in this episode: 

• Shortlisting the four growth channels highlighted in the growth playbook [03:50]
• Common mistakes founders make when thinking about startup growth and acquiring their first few users [04:46]
• Applying the 'Bulls Eye Traction Framework' by Gabriel Weinberg [05:51]
• The efficiency of specific growth channels for African startups [09:42]
• Which channels early stage startups should focus on [11:17]
• Hacking organic growth using the playbook [14:17]
• How to do a 'Minimum viable test' for the growth channel you've chosen [15:21]
• FFA Growth channel hall of fame [16:38]

Useful Resources:

• Download your free copy of the FFA Organic Growth Playbook here: ✅ https://lnkd.in/dsjqTQQ3 ⬅️

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Follow Kate Victory-Edema (née Ovwighose) on Linkedin and Twitter.