Hi, I’m Pete Nordstrom, and I'm the host of The Nordy Pod, a new podcast coming to you from the 6th floor of Nordstrom corporate headquarters in Seattle, Washington. In addition to hosting this podcast, I also happen to be the president of Nordstrom. And along with my brother Erik, CEO, and my cousin Jamie, President of Stores, we're the fourth-generation stewards of this business started by my great grandfather in 1901.
My Nordstrom journey began when I was 12 years old with my first job working in the stockroom. And along the way, I’ve met so many incredible people, from iconic artists and CEOs to cultural and community leaders and fashion entrepreneurs—as well as many of our thousands of employees and millions of customers.
One thing I've found helpful in running a company and hosting a podcast is the importance of having a strong sense of curiosity. Over the years, I’ve found myself in some very interesting conversations with people I greatly admire. These cumulative experiences have really enriched my life, and with The Nordy Pod, I'm excited to have the opportunity to share both professional and personal experiences with you.
So join me on a journey as I take you deep into a business that also happens to be a public company. You'll go behind the scenes with me and hear firsthand exactly what I do in my day job, warts and all, in the hopes of making a human connection with every episode.
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Hi, I’m Pete Nordstrom, and I'm the host of The Nordy Pod, a new podcast coming to you from the 6th floor of Nordstrom corporate headquarters in Seattle, Washington. In addition to hosting this podcast, I also happen to be the president of Nordstrom. And along with my brother Erik, CEO, and my cousin Jamie, President of Stores, we're the fourth-generation stewards of this business started by my great grandfather in 1901.
My Nordstrom journey began when I was 12 years old with my first job working in the stockroom. And along the way, I’ve met so many incredible people, from iconic artists and CEOs to cultural and community leaders and fashion entrepreneurs—as well as many of our thousands of employees and millions of customers.
One thing I've found helpful in running a company and hosting a podcast is the importance of having a strong sense of curiosity. Over the years, I’ve found myself in some very interesting conversations with people I greatly admire. These cumulative experiences have really enriched my life, and with The Nordy Pod, I'm excited to have the opportunity to share both professional and personal experiences with you.
So join me on a journey as I take you deep into a business that also happens to be a public company. You'll go behind the scenes with me and hear firsthand exactly what I do in my day job, warts and all, in the hopes of making a human connection with every episode.
Ep 86. The Comfort Revolution: Birkenstock’s Boom with David Kahan
The Nordy Pod
40 minutes 6 seconds
6 months ago
Ep 86. The Comfort Revolution: Birkenstock’s Boom with David Kahan
In the retail world, we often throw around the term "disruptor" when we’re talking about a promising new brand that breaks through the busy marketplace and challenges the status quo; or even leads the charge in a broader cultural movement. But in some cases, that story isn't about something new at all, but something enduring. Something that's been there all along, waiting for the world to catch up. Birkenstock is one such brand.
For the majority of their roughly 250-year lifespan, Birkenstock—one of the oldest footwear brands in the world—has been slowly simmering in the background. They built a modestly successful business around the revolutionary innovation and the thoughtful evolution of their signature contoured footbeds, and over time their undeniable comfort and noticeable orthopedic benefits earned them an incredibly loyal yet hyper-niche following. Then, something remarkable happened. In 2012, at a Celine runway show, designer Phoebe Philo—known really in the fashion world for redefining modern luxury—walked out wearing a pair of fur-lined sandals that looked remarkably like Birkenstocks. It wasn't a marketing campaign. It wasn't a collaboration. It was just one woman, making a choice. And the world noticed.
To help us better understand the incredible growth of this brand in the last decade plus, and the very tangible touchstone for its continued success, we're going to hear from David Kahan, President and General Manager of the Americas for Birkenstock.
After that we'll take a closer look at Nordstrom's unique partnership with Birkenstock from one of our very own: Women's Footwear Buyer Randa Farran.
Thanks for tuning in to episode 86. We hope you enjoy it!
Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.
The Nordy Pod
Hi, I’m Pete Nordstrom, and I'm the host of The Nordy Pod, a new podcast coming to you from the 6th floor of Nordstrom corporate headquarters in Seattle, Washington. In addition to hosting this podcast, I also happen to be the president of Nordstrom. And along with my brother Erik, CEO, and my cousin Jamie, President of Stores, we're the fourth-generation stewards of this business started by my great grandfather in 1901.
My Nordstrom journey began when I was 12 years old with my first job working in the stockroom. And along the way, I’ve met so many incredible people, from iconic artists and CEOs to cultural and community leaders and fashion entrepreneurs—as well as many of our thousands of employees and millions of customers.
One thing I've found helpful in running a company and hosting a podcast is the importance of having a strong sense of curiosity. Over the years, I’ve found myself in some very interesting conversations with people I greatly admire. These cumulative experiences have really enriched my life, and with The Nordy Pod, I'm excited to have the opportunity to share both professional and personal experiences with you.
So join me on a journey as I take you deep into a business that also happens to be a public company. You'll go behind the scenes with me and hear firsthand exactly what I do in my day job, warts and all, in the hopes of making a human connection with every episode.
