Mary discusses the importance of year-end campaigns with guest Christina Wood, Executive Director at Educational Child Care Center, EC3.
Christina Wood is the Executive Director of Educational Child Care Center in Lansing.
She worked in restaurant management for 20 years before pursuing her passion in early education.
Starting as a classroom assistant, she worked her way up to a lead teacher earning her
Child Development Accreditation, then an associate’s degree in child development and early education.
It was her passion for children and families that led her to pursue her current career.
They explore the challenges and opportunities of these campaigns, focusing on strategy, relationship-building, and use of modern tools such as ChatGPT and Canva to streamline processes.
Christina Wood shares her experiences and plans for her first year-end campaign, including rebranding and increasing visibility.
Additionally, Mary and her colleague Christina Wichert offer insights into leveraging AI tools for crafting impactful narratives and managing campaign logistics efficiently.
Listen into this episode for effective strategies for year-end campaigns from these nonprofit leaders.
00:44 Year-End Campaigns: An Overwhelming Task
02:18 Year-End Campaign Insights with Christina Wood
04:31 Challenges and Strategies for Small Nonprofits
07:07 The Importance of Relationship Building
28:12 Using AI Tools for Year-End Campaigns
40:52 Conclusion and Final Tips
