In this episode, we dive Into the critical role subject matter, experts Smith's play in helping sales teams close deals after submitting a request for proposal R. FP from clarifying complex technical details to addressing client concerns. SMes act as a vital bridge between the sales team and the customer. Join the hosts as we explore with our guest Charles Karstadt, A 20 year cybersecurity veteran how their expertise enhances the proposals value, builds trust with clients and gives the final push needed to secure the win. Whether you're in sales or a technical role. This episode offers actionable insights on leveraging SMEs to close more deals..