In this episode, Ashley Mae talks about the last part of her Voldemort method, a way to make content that really connects with your ideal customers without them even realizing it. She explains how important it is to not just inspire people with your content, but to also make it really relevant to their lives right now. She uses examples to show how some content might get a lot of likes and comments, but it doesn't actually make people buy anything. Ashley says the trick is to talk about things that matter to your audience right now, not just stuff they already know. She offers some tips to make your content hit home and even promotes her own coaching and a class she's offering. Here are five key points from Ashley's talk: Make sure your content speaks to what's going on in your audience's life right now. Don't just inspire people, make sure your content actually gets them to take action. Understand what your audience really cares about and talk about that. Use examples and ideas that really make your audience stop and think. Keep improving your content so it always grabs people's attention and makes them want to work with you. RESOURCES Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!  From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.  Connect with Ashley : I'm the most profound and intellectual here -->Facebook I'm the most shouty, silly and scattered here -->TikTok I'm the most ranty and random here ---> Email