In today’s episode of the One to Millions Entrepreneur podcast, I want to talk about pivoting. A lot of us have been forced to do this mostly because of the pandemic. But I wanted to talk about proactively pivoting as part of a business strategy in order to grow and make more impact, rather than pivoting to react to circumstantial changes. 

A lot of businesses are successful and they aren’t struggling with problems. But they have a positive reason to pivot. They want to pivot as part of the strategy for their business to make more impact and bring more joy to them. They have the desire to create a bigger impact on their clients, the industry that they’re in, and the world. They want to pivot in order to get into their zone of ultra genius.

Pivoting doesn’t have to be a strategy used just to react to market changes. It could simply be because they are looking for change and perhaps wanting to serve higher level clients, different industries, or provide a better offer. They might pivot because they just realized that their sweet spot is different from what they are currently doing. Pivoting gives us a chance to be creative because there are just so many possibilities. We just have to let go of the fears and the uncertainties so we can see the boundless opportunities for the growth of our business.

If you’re thinking you are already successful and there’s no reason to pivot, think again. I’d like to invite you to consider new ideas and problems that are still currently unsolved in various industries. Does your offer reflect your ultra genius? Is it unique enough that only you can provide this service and expertise in your industry? If not, then you are not in your zone of ultra genius quite yet. There’s still something to improve in your business to better serve your clients and give them the unique experience that they are hoping for.

Topics discussed…

• Pivoting as part of your business strategy
• Getting into your zone of ultra genius
• Reinventing your offer to provide your clients incomparable results
• Pivoting and redefining yourself to create more impact for the world

Quotes from Nida…

• “The fact that you can be anything just makes entrepreneurship much more fun.” - Nida Leard

• “A lot of people actually pivot in order to get into their zone of ultra genius. And when I say zone of ultra genius, it's that zone where there’s only you who could be providing that service or expertise out of the 8 billion people in the world.” - Nida Leard

• “If all the entrepreneurs can improve, innovate, and reinvent their businesses, and really think about what they're offering for their clients and start improving it, that's when the clients get served.” - Nida Leard

• “We don't change the world with normal ideas. We don't change the world by following the status quo. We don't change the world by doing what everybody else is doing. We changed the world by being different.” - Nida Leard

Resources and links mentioned…

• Inside Bill's Brain: Decoding Bill Gates on Netflix
• Modernist Bread by Nathan Myhrvold, Francisco Migoya

Connect with Nida

Instagram: https://www.instagram.com/nidaleard/

Email: nida@nidaleard.com

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