Want the marketing secrets that will define 2025? Get the weekly summary here: https://nicomislenp.kit.com/8050eeea5f
Is your clinic’s website failing to bring in new patients? Your old SEO strategy might be the reason why. The rules of marketing are shifting, and what worked last year could be hurting your practice today. In episode 56 of the Nico Misleh Podcast, host Nico Misleh is joined by web development and SEO expert Amber Goetz, who reveals why Google is moving towards visual search, why building a trusted brand is now essential for visibility, and how AI is changing the way ideal clients find you. Learn the critical marketing trends clinicians need to know to improve website traffic, conversions, and build a business that thrives in 2025 and beyond.
Are you a clinician ready to build a practice that gives you more freedom and impact? Learn the clinical and business systems to launch and scale a successful cash-based clinic. Sign up for the HRT Master Course today: https://hrtuniversity.com/hrtcourse/
Connect with Amber: https://www.instagram.com/p/Cck2WU7Mvth/
For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below:
- Nico's Daily Newsletter: https://nicomislenp.kit.com/8050eeea5f (yes, it's daily... and yes, people stay subscribed)
- Join HRT University: https://hrtuniversity.com/
- Join the HRT University Facebook Group: https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr
Chapters:
0:00 - Is SEO Still Important in the Age of AI?
0:06 - What is Visual Search? The Future of Google is Changing
0:26 - How to Build a Brand Google Actually Trusts
0:37 - Meet Amber Goetz: The Web Genius Behind Successful Clinics
1:20 - How to Build a Website That Actually Converts Customers
2:15 - Why a "Pretty" Website Doesn't Guarantee Conversions
3:08 - What is User Experience (UX) and Why It Matters
3:52 - Your Website Is Your #1 Salesperson (Especially in Medicine)
5:35 - The Hidden Costs of a "Cheap" DIY Website Builder
6:34 - How an Anatomy Class Led to a Career in Web Design
7:43 - The Most Important Website Data You're Probably Ignoring
10:02 - What's The Future of SEO & AI Automation?
11:45 - What Is Search Engine Optimization (SEO)? A Beginner's Guide
13:05 - The New Rules of SEO: Quality, Schema & Visuals
14:34 - Is Backlinking Still a Good SEO Strategy?
15:22 - Why a $500 Website Will Cost You More in the Long Run
17:46 - Why Your Paid Ads Aren't Working (The SEO Connection)
19:54 - Who Is the Ideal Client for a High-Performance Website?
21:55 - How AI is Reshaping the Future of Business & Search
22:44 - The "Death" of Page One: A New Way to Think About Ranking
25:44 - How to Write Content for Modern Search Engine Queries
26:23 - Why Google is De-Ranking "Junk" Websites 2
8:16 - The Biggest Pain Point for Most Business Websites
29:24 - What is a Patient's "User Experience" on Your Website?
30:34 - How to Edit Your Website Without Breaking It
31:32 - How Long Does It Take to Build a Professional Website?
32:07 - How to Know if Your SEO Strategy is Actually Working
33:21 - How to Work With Amber Goetz & The Active Media
33:41 - Services Offered: SEO, Web Development, and More
34:11 - Google is Now Indexing Instagram Captions (Are You Ready?)
35:34 - How We Made a $10,000 Website Mistake (And What We Learned) 37:17 - Where to Find Amber in the HRT University Community