G'day, I'm Pete Seligman. There are a growing number of people thinking about buying a business in this region, but it can be hard to see what that actually looks like. So to help bring one part of that process to life, I've teamed up with my mates Jason Andrew and James Frank to throw some businesses on the table and share our raw thoughts on each. This is Eta down under. We hope you enjoy it. In this episode, we discuss a well-established fitness gym in Rockhampton, Queensland, with a focus on holistic wellness. Priced at $240,000, including $50,000 in business assets, this gym caters to a broad audience of varying fitness levels. However, we dive into the challenges of the gym industry and explore how niche targeting and additional revenue streams could unlock its potential. From scaling to multiple locations to upselling holistic health services like DEXA scans and blood tests, we explore ways to transform a standard gym into a thriving business. We also reflect on the importance of community, membership dynamics, and leveraging data to create a loyal customer base. This episode is packed with actionable insights for anyone considering entering the fitness industry. Thanks for listening. I hope you enjoyed it. If you want to learn more, please hit us up on LinkedIn. Follow Pete on YouTube: Pete Seligman Connect with Pete on LinkedIn: Pete Seligman Connect with James on LinkedIn: James Frank Connect with Jason on LinkedIn: Jason Andrew Stay tuned for the next episode of EtA Down Under, where we continue to explore exciting business opportunities and share our insights.