The Next Round: Transforming UK heritage brands from the inside
Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.
Your host: Robin Charney, lead consultant, AAR.
Hosted on Acast. See acast.com/privacy for more information.
The Next Round: Transforming UK heritage brands from the inside
Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.
Your host: Robin Charney, lead consultant, AAR.
Hosted on Acast. See acast.com/privacy for more information.
Host Robin Charney welcomes FMCG marketer Caroline Hipperson to the latest episode of The Next Round podcast. After stints at Unilever, GlaxoSmithKline, Bacardi and Holland & Barrett, Caroline arrived at pladis Global as Chief Marketing Officer UK&I on the eve of the COVID-19 pandemic and is currently responsible for brands such as McVitie’s, Carr’s and Jacob’s, to name but a few!
With the emphasis on fast, Caroline explains the main challenges facing the FMCG sector today and how such rapid and seismic change can provide the perfect opportunity for creative marketers to thrive.
Caroline discusses how a rich heritage helps with brand authenticity, but only if you stay relevant; how collaboration is at the heart of their recent marketing transformation; why long-standing agency relationships are key to both business and brand success; the growing importance of DEI and sustainability, and why curiosity is the main attribute if you want to work in Caroline’s team.
You can also hold Caroline personally responsible for the fact you can never eat only one McVitie's Milk Chocolate Hobnob.
Hosted on Acast. See acast.com/privacy for more information.