The Next Round: Transforming UK heritage brands from the inside
Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.
Your host: Robin Charney, lead consultant, AAR.
Hosted on Acast. See acast.com/privacy for more information.
The Next Round: Transforming UK heritage brands from the inside
Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.
Your host: Robin Charney, lead consultant, AAR.
Hosted on Acast. See acast.com/privacy for more information.
This episode of The Next Round podcast is absolutely jam-packed with wisdom, insight, foresight and advice from a man who describes arriving at his current post as Direct Line Group’s Marketing and Digital Director as the result of a lot of happy accidents, and always landing jam-side up after some early challenges.
Mark Evans compellingly takes us through the transformation and disruption facing both the insurance sector, DLG as a legacy brand and the marketing function as a whole, ably guided by podcast host, AAR’s Robin Charney.
The power of heritage brands and the role of neuroscience; the benefits of being creatively bold; the importance of a blended model in a modern marketing ecosystem and how the CMO has the hardest job of the entire C-Suite are all covered in this packed enchilada of a podcast. Or should that be pizza?
Hosted on Acast. See acast.com/privacy for more information.