The Next Round: Transforming UK heritage brands from the inside
Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.
Your host: Robin Charney, lead consultant, AAR.
Hosted on Acast. See acast.com/privacy for more information.
The Next Round: Transforming UK heritage brands from the inside
Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.
Your host: Robin Charney, lead consultant, AAR.
Hosted on Acast. See acast.com/privacy for more information.
Series 3 of our popular podcast returns with a bang as host Robin Charney chats history, brand values, creativity and generosity of spirit with the Marketing Director for Cadbury, Benazir Barlet-Batada. The current custodian of a 200 year old brand, Benazir shares how responsibility for continuing the fantastic legacy of stand-out marketing constantly feels like making that difficult second album; how the upcoming High Fat Sugar Salt legislation is keeping her up at night and how the progressive values instilled in the brand by founder John Cadbury in 1824 helped successfully navigate both a recent brand reset and a global pandemic.
There’s also an unorthodox piece of interview advice for any budding marketers out there.
Hosted on Acast. See acast.com/privacy for more information.