The Next Round: Transforming UK heritage brands from the inside
Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.
Your host: Robin Charney, lead consultant, AAR.
Hosted on Acast. See acast.com/privacy for more information.
The Next Round: Transforming UK heritage brands from the inside
Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.
Your host: Robin Charney, lead consultant, AAR.
Hosted on Acast. See acast.com/privacy for more information.
Host Robin Charney is joined by a guest she’s been stalking since Series 1: BMW’s Marketing Director, Michelle Roberts.
Over two decades at the brand, Michelle has experienced huge transformation in both the automotive sector, with a shift to electro mobility and an ever-increasing consumer focus on sustainability, and within marketing itself, with the move to digitalisation, personalisation and focus on ROI.
For a brand over a century old with a rich heritage as sector pioneers, it’s essential that innovation continues as BMW moves to the future with customers, and marketing, well and truly at the heart of the business.
We may need to wait just a little longer for those flying cars, though!
Hosted on Acast. See acast.com/privacy for more information.