How to disrupt yourself from the shed in the car park – the story of Homeserve’s LeakBot

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The Next Round

AAR Group

19 episodes

9 months ago

The Next Round: Transforming UK heritage brands from the inside

Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Next Round is the property of AAR Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Next Round: Transforming UK heritage brands from the inside

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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How to disrupt yourself from the shed in the car park – the story of Homeserve’s LeakBot

The Next Round

29 minutes 42 seconds

6 years ago

How to disrupt yourself from the shed in the car park – the story of Homeserve’s LeakBot

In this week’s episode, Robin speaks with Craig Foster of Homeserve where we find out what happens when you have an ambitious CEO, a curious new MD and a marketing guy that moves to the shed in the car park. We talk about the importance of being clear on what business you are truly in, and the failure that can come with ignoring the changing market around you as well as ways to overcome the sucking sound of the core.

Hosted on Acast. See acast.com/privacy for more information.