From shopkeeper to customer keeper: willful disruption at Boots

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The Next Round

AAR Group

19 episodes

9 months ago

The Next Round: Transforming UK heritage brands from the inside

Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Next Round is the property of AAR Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Next Round: Transforming UK heritage brands from the inside

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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From shopkeeper to customer keeper: willful disruption at Boots

The Next Round

26 minutes 17 seconds

6 years ago

From shopkeeper to customer keeper: willful disruption at Boots

In this episode, Robin interviews Rich Corbridge, Director of Innovation and Dave Robinson Head of Data and Personalisation at Boots. In this lively chat, they talk about the future of the high street chemist and their recent launch of in store video GP consultation; their “willful disruption” innovation approach; the cultural changes they are spearheading including the permission to fail; their work with the NHS; their approach to data and loyalty, and how they work with partners from Microsoft to startups to win their fightback. They finish up with a few predictions and a wish list of innovations they wished they’d been part of.

Hosted on Acast. See acast.com/privacy for more information.