Creating Future Brands at Sainsbury’s

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The Next Round

AAR Group

19 episodes

9 months ago

The Next Round: Transforming UK heritage brands from the inside

Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Next Round is the property of AAR Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Next Round: Transforming UK heritage brands from the inside

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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Creating Future Brands at Sainsbury’s

The Next Round

25 minutes 24 seconds

5 years ago

Creating Future Brands at Sainsbury’s

In this week’s episode, we have the pleasure of talking to Rachel Eyre of Sainsbury’s. As Head of Future Brands, Rachel and her team are bringing the best of startup food and drinks products to their 27 million weekly customers. We talk crickets to kombucha, and how Sainsbury’s scale and depth of marketing experience is one of their greatest assets. We also hear who’s keeping her up at night and why being able to lead change might well be the most important skill for any innovator.

Hosted on Acast. See acast.com/privacy for more information.