Co-op's Fight featuring Alison Jones, Customer Director

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/91/2b/76/912b7695-6498-a707-c84f-7e4c5eea1af0/mza_8658369478536157238.jpeg/600x600bb.jpg

The Next Round

AAR Group

19 episodes

9 months ago

The Next Round: Transforming UK heritage brands from the inside

Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Next Round is the property of AAR Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Next Round: Transforming UK heritage brands from the inside

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

https://assets.pippa.io/shows/608c2ca1671d6f6296deee8c/1619800578945-76e9569f73061a00669d18a24554b710.jpeg

Co-op's Fight featuring Alison Jones, Customer Director

The Next Round

25 minutes 56 seconds

4 years ago

Co-op's Fight featuring Alison Jones, Customer Director

In this episode, Robin has the pleasure of speaking with Alison Jones, Customer Director at Coop. A cornerstone of our high street since 1844, the Coop has encountered, and crucially survived, many challenges over the years, largely thanks to its clearly defined brand purpose and values. Hear how those values helped support both colleagues and communities during the pandemic, how they’re actively taking the brand to a younger, health conscious, socially aware market and how the pioneering Coop Live Arena project in East Manchester ties innovation with those core Coop values around ethics, community member value and benefits.

Hosted on Acast. See acast.com/privacy for more information.