Centrica's Fight featuring Margaret Jobling, CMO

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The Next Round

AAR Group

19 episodes

9 months ago

The Next Round: Transforming UK heritage brands from the inside

Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

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The Next Round: Transforming UK heritage brands from the inside

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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Centrica's Fight featuring Margaret Jobling, CMO

The Next Round

26 minutes 28 seconds

4 years ago

Centrica's Fight featuring Margaret Jobling, CMO

In those heady days before lockdown, Robin spent some quality time with “girl crush” Margaret Jobling talking about the challenges of ‘turning the oil tanker’ that is British Gas ‘into a speed boat’ in her then role as CMO of Centrica (she’s now CMO of NatWest). How do you keep a 200-year-old institution as market leader in a sector disrupted by nimble, tech-lead innovative brands? How does a product first organisation pivot to become customer first? And how do you change the culture of such a large, complex business to embrace their ‘Here to solve’ mantra? All this and critical advice on paw-renting two very different dogs in this week’s episode.

Hosted on Acast. See acast.com/privacy for more information.