Blending consumer expectation with digital: The new secret recipe at KFC

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The Next Round

AAR Group

19 episodes

9 months ago

The Next Round: Transforming UK heritage brands from the inside

Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Next Round is the property of AAR Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Next Round: Transforming UK heritage brands from the inside

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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Blending consumer expectation with digital: The new secret recipe at KFC

The Next Round

26 minutes

5 years ago

Blending consumer expectation with digital: The new secret recipe at KFC

In this episode, Robin gets to chat with someone from her home town! Robin and Ira Dubinsky, Director of Innovation and Customer Experience at KFC, have a fun and very warm chat about food from home, where his inspiration comes from, the importance of a true founders story, what modern customer experience should be and how to start a movement to get poutine on the menu at KFCs in the UK.

Hosted on Acast. See acast.com/privacy for more information.