Barclays Fight featuring Alex Naylor, MD of Communications

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The Next Round

AAR Group

19 episodes

9 months ago

The Next Round: Transforming UK heritage brands from the inside

Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

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The Next Round: Transforming UK heritage brands from the inside

Your host: Robin Charney, lead consultant, AAR.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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Barclays Fight featuring Alex Naylor, MD of Communications

The Next Round

26 minutes 18 seconds

5 years ago

Barclays Fight featuring Alex Naylor, MD of Communications

With over 300 years of legacy proving both a blessing and a curse, Alex Naylor, MD of Communications at Barclays, is fighting on many fronts: with neo banks around CX; with other big retail banks for their very survival and with the threat of financial services aggregators transforming customer relationships forever. In this episode, Alex talks about the power of ideas, how creativity is about joining the dots in unexpected ways and how COVID has reinforced his belief in the art of the possible and the triumph of human endeavour in the hardest of times.

Hosted on Acast. See acast.com/privacy for more information.