Brazil: The Next MarTech Frontier

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The Next Play

Ovvio Media

2 episodes

2 days ago

The Next Play by Ovvio is where global martech founders and GTM leaders get real about scaling beyond borders. No fluff, no feature lists — just sharp takes on what actually works when taking your tech to new markets. From use-case obsession to strategy over demos, we unpack the moves that drive real growth. If you’re thinking about LATAM, or just your next play — this is where it starts.

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Management

Business

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Brazil: The Next MarTech Frontier

The Next Play

11 minutes 21 seconds

3 months ago

Brazil: The Next MarTech Frontier

In this episode of The Next Play by Ovvio, we continue the conversation from our previous discussion on Product-Led vs. Value-Led Growth (PLG vs. VLG). We now zoom in on Brazil versus the US as a great international expansion target — especially for MarTech founders coming from EMEA. The episode compares market size, competition, cost of entry, and regional strategy, positioning Brazil as a high-potential, less saturated launchpad for value-driven growth. But is it for you?