Are you curious about the power of international cooperation? And how it affects our future? Then tune in to the #NextPagePod, the podcast designed to advance the conversation on multilateralism!
Each episode delves into global issues through a multilateral lens exploring how collaboration across disciplines can facilitate reaching common goals.
Produced at the United Nations Library & Archives Geneva, an evolving house of knowledge specializing in multilateralism, this podcast brings you conversations with experts, recordings of Library events and insights into the UN.
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Are you curious about the power of international cooperation? And how it affects our future? Then tune in to the #NextPagePod, the podcast designed to advance the conversation on multilateralism!
Each episode delves into global issues through a multilateral lens exploring how collaboration across disciplines can facilitate reaching common goals.
Produced at the United Nations Library & Archives Geneva, an evolving house of knowledge specializing in multilateralism, this podcast brings you conversations with experts, recordings of Library events and insights into the UN.
Branding International Organizations with Stefan Tschauko
The Next Page
44 minutes 37 seconds
8 months ago
Branding International Organizations with Stefan Tschauko
Our guest, Stefan Tschauko, explains how, “Branding in IOs means advancing humankind through the power of ideas”. Join us in this conversation as we explore the world of branding within international organizations, focusing on the United Nations.
Stefan shares his journey of over a decade in researching branding strategies and their impacts on organizational performance and global issues. With insights into the unique challenges faced by these organizations, Stefan explains how branding can shape perceptions and drive change, making it a crucial component for advancing multilateralism. He shares with us his unique model, defining three components of branding manifestations, touchpoints and ideas, how they relate to each other and how that leads to performance and impact.
In this episode, we delve into the components of branding, from logos to stakeholder interactions, revealing the power of branding in IOs to advance human progress through impactful ideas.
Resources: Ask a Librarian!
Where to listen to this episode
Apple podcasts: https://podcasts.apple.com/us/podcast/the-next-page/id1469021154
Spotify: https://open.spotify.com/show/10fp8ROoVdve0el88KyFLy
YouTube: https://youtu.be/
Content
Guest: Stefan Tschauko
Host: Amy Smith, UN Library & Archives Geneva
Production and editing: Amy Smith
Recorded & produced at the United Nations Library & Archives Geneva
The Next Page
Are you curious about the power of international cooperation? And how it affects our future? Then tune in to the #NextPagePod, the podcast designed to advance the conversation on multilateralism!
Each episode delves into global issues through a multilateral lens exploring how collaboration across disciplines can facilitate reaching common goals.
Produced at the United Nations Library & Archives Geneva, an evolving house of knowledge specializing in multilateralism, this podcast brings you conversations with experts, recordings of Library events and insights into the UN.
